Digital Marketing Manager – Group

Job title | Digital Marketing Manager

Reports to | Sales Manager

Location | Nylacast World Headquarters in Leicester, UK.

Job role:

The role of the Digital Marketing Manager is to support the Senior Leadership Team in overseeing the company’s marketing campaigns, both internally and externally across all 4 group companies.

Playing a key part in developing the group strategy, this is an excellent opportunity for an individual to take a “hands on” ownership of marketing projects, becoming our champion of all things digital

Main duties include, however not limited to:

  • Day to management, coaching & leadership of group marketing team
  • Creation & delivery of the annual group marketing plan to set budgets
  • Building, implementing, and reporting on digital marketing campaigns including email, social and pay per click (PPC) advertising to generate, and track, leads.
  • Develop new concepts and ideas making use of appropriate multi-media for product promotion and marketing materials to major accounts by market sector
  • Managing the creation campaigns, visuals & copy content from 3rd party suppliers & internal marketing team.
  • Planning and project management of off-line campaigns & marketing events.
  • Design & creation of new product literature, adverts & presentations.
  • Development and implementation of internal marketing initiatives.
  • Writing copy for multiple marketing activities including web, email, social, articles and print.
  • Manage company websites & social to develop audiences and report on growth.
  • Undertake market research and competitor analysis.
  • Communications CRM and lead database management.
  • Produce timely and accurate campaign and lead generation report dashboards for the wider Senior Management / Sales team as required.

Experience & requirements:

  • Forward-thinking and proactive mindset, willing to take ownership of new challenges.
  • Previous demonstrable experience in a similar marketing role.
  • Ideally, hold a 1st or 2:1 degree, or professional qualification, in marketing.
  • Working knowledge of digital marketing platforms including SEO, PPC & Email Marketing.
  • Strong communicator, ability to liaise with colleagues at all levels and lead meetings.
  • Excellent copywriting skills and experience with a keen eye for detail.
  • Working knowledge of social media and campaign planning.

The successful candidate must have a Full UK Driving Licence & be prepared to travel when required, being flexible and responsive in support of the business needs.

Hours of Work:
Monday to Friday, 08:30–17:00, 1-hour lunch

Equal opportunities and other information/terms:
Nylacast Ltd welcomes the talent of people from diverse backgrounds to provide expertise dedication and imagination to propel us to a prosperous future.  We believe that all employees have a right to be treated with dignity and as such will not tolerate any form of harassment.

Division: Nylacast Automotive, Nylacast Engineered Products

Job Ref: NYL_DMM_Sept21

Please send all CV’s/Applications to: Clare Gregory

Closing date for applications will be 31/10/2021

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